Mobile Technology Increasing SEO Value Exponentially
The importance of SEO as a marketing tool for the 21st century is far from anything resembling a secret, as competition in the online marketplace seems to explode beyond all estimates practically on a daily basis. However, one that seems to attract comparatively little by way of discussion is that of the importance and value SEO can hold by way of mobile devices across the board.
Mobile phones and other such devices that do not provide access to the internet are something of a rarity these days to say the very least. In fact, is would probably be fair to say that the technology most carry is quite simply leaps and bounds ahead of most to be found back at the home or office, having become as essentially a part of life for many of us as the air we breathe. Subsequently, the devices we carry have transcended a range of barriers to become out most important tools for the location of products, services and endless other amenities across the board. While searches using Google and other such giants used to be the practice for casual browsing on the home sofas of the world, we need now do little more than reach into our pockets anywhere we might happen to be in order to accomplish the same.
Needless to say therefore, potential for high search engine rankings to boost business by way of last-minute clients who may just happen to stumble upon a business they never knew existed is, quite frankly enormous. Furthermore, as there is currently no separate system of indexation used by Google et al for the ranking of search results that come in from mobile devices, there really are no additional or convoluted procedures any business need follow to profit from mobile search engine SEO.
However, there is something of a notable issue (as there always seems to be!) which is the fact that a quite staggering array of websites of across the board remain almost entirely incompatible with various devices. As such, it really matters not how highly the results rank in the mobile searches, if the subsequent site cannot be read or navigated by the user. Sadly, it seems that there is currently no hard and fast quick-fix solution to the problem, as the way in which devices from different manufactures operate is so inherently different. As such, the general consensus across the industry has been that the only sure-fire way of establishing compatibility is to actually get hold of all the best-selling devices on the market and manually testing them out. Laborious and less than ideal perhaps, but capable of offering a level of otherwise unattainable certainty.
Of course, there is always the option of creating a second mobile-specific version of the site, though it has to be said that with the current capabilities of mobile browsers, such watered-down versions of the original seldom prove favorable.
With the advent of tablet PCs and the ever increasingly diverse range of multi-function e-readers used the world over, it seems almost a certainty that mobile searches conducted via mobile carriers or Wi-Fi hotspots are only going to increase over time, perhaps surpassing traditional fixed-address based searches and so on across the board. As such, concentrating on SEO practices and fully mobile compatible sites could prove the most valuable strategy for any local business looking to hugely boost interest.
It is also essentially important to bear in mind that while Google does indeed not currently have a separate search results ranking systems for mobile devices that they are using differently, they do indeed have such a system in place. Though it currently operates in an identical manner to the standard search system, it can only be assumed that the presence of the second mobile system indicates their intention to eventually introduce an alternative rankings system for mobile searches. Should this prove to be the case, it is highly unlikely that any websites of any background that were not fully compatible with mobile devices would feature even remotely prominently in the results, with top spots going to those offering the very best sites from the view of the mobile browser.
Of course, there is currently no specific indication as to the future intentions of Google or any of the other major search engines in relation to mobile search indexation, though chances would certainly seem a natural evolution as some stage. Either way, ensuring a site is fully compatible for mobile browsing is a sure-fire way of immediately increasing appeal, therefore the fact that doing so could also be making it largely future-proof at the same time is quite the additional bonus indeed.
Article provided (at no cost) by Leigh Moeben on behalf of a leading recliner sectionals retailer.
Did You Enjoy This Article?
16 Comments !
Leave a Reply
.png)
Gustavo at Wheels and Tires says:
Do you think SEO for mobile devices, such as cellphones, is evaluated by Google differently?
Jason Capshaw says:
I think that most likely, mobile users are going to see slightly different results. All though, I have not done testing to determine this fact.
flyer says:
SEO for mobile – this is really possible? I don’t think so. why only google evaluated this?
reggie@seo training institute mumbai says:
I think it wouldn’t be fine if seo strategies for mobile are not done coz there might be some kind of evaluation strategy by google but I am not too sure about it and if it does there’s no reason why? not to tap mobile tech for seo purposes.
Magento modules says:
About what seo strategies for mobile you are talking? What is SEO for mobile phones in general? Yes, mobile phones become very popular now and we need to make sure that users can comfortably use the site via mobile phones. We can make a special mobile version of the site, which will be designed specifically for mobile phones. And that is all.
Theo Magen says:
Search engines for different mobile have different kind of algorithms. They evaluate your query and rank the subsequent website results depending on the visibility of pages on mobile devices you have used. By making your website more appealing to mobile search and attacking issues on different mobile devices you can greatly increase your chances of being found for different key word searches.
mobile coupons says:
I must admit, I am slow on the mobile SEO uptake. I always make sure to have my phone number visible on all sites as they show up as a link on mobile phones. I also make mobile enabled sites for my current sites. This has seemed to help with conversions.
product labels says:
Mobile SEO I think is not that promising. Technically the only medium that can comprehends stressful demands of SEO are laptops. Since I still think that tablets and phone aren’t suitable for the task
Scrappages says:
I think this is a better idea. Hopefully all of the manufacturer out there are determined solve this problems after reading this post.
http://www.scrappages.net/
Panasonic massage ch says:
Good to know that by this post you can encourage manufacturers to more enhance there products by means of connecting to internet.
vegita says:
I must admit, I am slow on the mobile SEO uptake. I always make sure to have my phone number visible on all sites as they show up as a link on mobile phones. I also make mobile enabled sites for my current sites. This has seemed to help with conversions.
Andy Nathan says:
Is it like SMS marketing? Seems to be like that to me.
Jamie Yoak says:
I think in next few years the market will definitely increase.
Jon says:
If you do not look at this growing market then you will be in trouble.
Richard Powell says:
This blog post is really helpful. Thanks for the useful information about the great Mobile SEO updates.
mick@ip camera says:
This is all too true. A large proportion of our organic hits come from mobile devices. As you say the key is to ensure the page loads correctly on the device.