One of the important things for getting a site ranked high in the search engines is to have quality title tags. Although it is not a Meta tag, it is the most important item that is not in the body area. The title tag specifies the name of the web page and hence it should be used to describe the content in a precise way. The information listed between the opening and closing HTML tags is extremely essential for search engine optimization. Mentioned below are basic tips on title tags that would help you drive quality traffic to your site.
The title tags must provide a rough idea on what your site is about as they are the first ones to be indexed by spiders. Basically, you also need to provide suitable keywords so that your page is indexed for those keywords. The header and title tags should be presented in a proper way so that it gives a summary of what is contained in your web page. By providing such relevant information to the search engine spiders, your site would get indexed faster by search engines.
What is the title tag used for?
The title tag is used by web browsers, search engines, and social book marking sites. Browsers need to label the web browsers to as to display the title in the browser window’s title. As title tags would be the headline for Search Engine Result Pages (SERPs) listings, it also needs to know the topic of the webpage so that spiders can crawl and analyze the relevant content of the title. Title tags help to social bookmark a site and assign a default value to the bookmarked sites. Title tags also help users to identify the web sites that likely contain the information that they are searching for from a list of websites.
Remember the following (The Do’s)
Your title tag should contain your main keyword as search engines give it more importance than the second or the third. Remember to use key-phrases instead of keywords (such as cheap, best, buy etc.). Use numbers (such as 50 best examples) and also remember to separate your keywords with pipes or hyphens. In addition, each page on your site should have a unique page title and the first word in the home-page should carry the site’s name. Remember to start the title with the keywords that describe the page content.
Remember the following (The Don’ts)
It is to be noted that the title tag should not contain more than 70 characters as most search engines index only up to 70 characters and the rest is truncated in their SERPs. Avoid keyword stuffing as it will make your page look amateurish and will lose its value. Avoid stop words as they are ignored by search engines and most likely users as well. Try and avoid commas as it might also be considered as keyword stuffing. Also, avoid punctuations and special characters, as they don’t add any value to the optimization process. Also, try to avoid synonyms, but instead stick to the most common keyword.
Whatever said, content is king and as algorithms evolve, they would be giving more priority to the content. I am certain that in the future a user would be penalized if their content does not match to the search query.
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