Browsing: How To RSS
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How To Track Your Key Performance Indicators: Landing Pages (Part 3 of 3)
So you have done your keyword research, written pages of content, and got some great deep links to your site. How many of those carefully crafted pages are receiving traffic? Increasing the number of landing pages in your site indicates that your site’s overall authority is growing, your site navigation is flowing Page Rank correctly, [...]
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How To Track Your Key Performance Indicators: Keyword Growth (Part 2 of 3)
There has been a number of posts concerning long tail traffic the last year, and with good reason. The long tail makes up about 75% of all search queries. If you can harness the power of the long tail for your Web site, exponential growth will occur. The strongest search marketing campaigns pursue rankings for [...]
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How To Track Your Key Performance Indicators: Indexed Pages (Part 1 of 3)
In order for Google to send traffic to your site’s pages, your pages have to be indexed in their servers. Whenever a searcher performs a search query, Google presents the most relevant results. If your page is not indexed, there is no chance that it will ever be presented as a search result. The more [...]
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Quick Magento Tip: Controlling Number Of Columns In Category Blocks On Home Page
Recently, I wrote a post on how to force Magento to show a specific number of columns on the category pages. You do not have to edit layout.xml to make this change, it is actually quite simple. Just use the following snippet of code in your category block inside of the CMS system on any [...]
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Adding Reviews To Magento Product Pages The Hard Way
Magento’s xml block building system is ingenious…when it works. When it doesn’t work, you can find yourself digging through thousands of lines of code to figure out what’s going on and how to fix the issue. If anybody would build an ecommerce system that made it as simple as WordPress to design templates and plugins, they [...]
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How To Force Magento To Show More Products In Each Row On Category Pages
I actually found this solution because in one of my client’s sites, I discovered, after a recent nightmarish upgrade, that Magento was attempting to show four product columns in each row. The theme of the site was broken because it was unable to handle the additional column. Go to app/design/frontend/default/theme/layout/catalog.xml Find this line of code: [...]
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Upgrading Magento To 1.4.1.0 – Problems and Fixes
Dr. Jeff Byron, a Georgia Tech Grad, once told me never to upgrade to any piece of software that ends in a “0″ unless you are looking for a way to occupy your time with software issues. Unfortunately, he was right and Magento’s latest stable version created roughly 10+ issues that resulted in loss of [...]
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How To Add Text To Categories In Magento Using Static Blocks
One of my clients wants to create a content heavy section of his site that contains FAQ’s and other relevant information. He wants the category to appear within his top navigation without worrying about making changes to Magento’s code. Well, I have a solution. Magento offers a CMS section that allows it’s users to edit [...]
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Introduction to PHP Functions
This is an introduction into the world of PHP functions. The first progamming language I learned was PHP and having that knowledge has been extremely beneficial to me through my SEM career. It is always nice to be able to sit down at my computer at a moments notice and hack out a new idea [...]
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How To Reset Your WordPress Password In Your MySQL Database
There is nothing worse than not being able to log into your WordPress install and the confirmation email system not working. It happened to me today and so I thought I would share how to quickly and easily change your WordPress password. 1. Log into your PHPmyAdmin control panel located inside of your server. Most [...]
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