Category Archives: Blogging

Why Many Choose Genesis Over Thesis

If you ask almost any blogger to name a few indispensable tools of their trade, most would include WordPress themes on the list. The diverse functionality of these WordPress themes has helped transform this blogging software into a worldwide favorite for many individuals. Today casual internet users, webmasters and dedicated bloggers all consider these themes to be a crucial element of writing and design.

Currently the Genesis WordPress theme is in a head to head battle against the Thesis WordPress theme for market domination. Thesis may be more established than the younger Genesis version, but which one is actually the superior product?


Search engine optimization features are integrated into both framework designs. Some may argue that many of the other WordPress plug-ins also offer similar SEO capabilities. Some individuals insist that the SEO features included in the Genesis WordPress theme are easier to use. For the sake of argument, let’s call this comparison a draw for now.


You can customize both Genesis and Thesis WordPress themes to suit your specific audience. Each includes options and filters that provide a wide range of latitude in customizing your site. However, in order to customize the Thesis framework, the user needs to be well versed in how this theme is designed — a level of familiarity that can take some time to achieve.

However, if you are new to the customization process, Genesis will guide you through each step. Its widgets allow you to easily access and control every detail of the customization process. The elimination of working with coding is a welcome bonus. Continue reading Why Many Choose Genesis Over Thesis

Simple Ways to Grow Your Blog Readership

Every blogger would want to grow the network of people that read, interact and share the content they write. Whether it is to increase exposure over the Internet, generate more income, or establish industry expertise, a blogger needs more traffic in order for his or her efforts to be considered worthy.

If you are a blogger yourself, chances are, you share the same goal mentioned above. However, with the blogosphere becoming more and more crowded and with search engines becoming stricter by the day, how do you attract visitors to read, interact and share you blog? Below are some tips you can use to increase traffic to your blog.

blog readershipCreate a compelling and updated content. With Google becoming more vigilant about post quality, frequently updating your blog with relevant and compelling content is the first step you can take in order to widen your blog’s readership. Remember that what you write is what will keep your audience coming back for more. As such, you need to write posts that readers find interesting and can provide solutions to key issues. Nevertheless, discussing the latest topics will also give your blog a good impression, since audience will know that it is up to date. Continue reading Simple Ways to Grow Your Blog Readership

Why Duplicate Content Bites, And What You Can Do About It

You already have a ton of competition out there without having to compete with yourself for a ranking. If you allow duplicate content to exist, that is exactly what you are doing.

The problem that site users often run into, is that the search engines may see the same page at different URl’s and not understand that it is the same page. The same page at different URl’s began competing against itself in order to rank for the same keyword phrase.

Lets take the popular open source ecommerce platform, Magento, and use it as an example. Every time a business owner adds a product to a category it appears in that category. Magento creates a seperate URl for each category. So, lets say you add a blue widget to the “Specials”, “Blue”, and “Widgets” categories.

The blue widget product is now located at:


The same page has three different locations. All three URl’s have the same title tag, content, and images. They are competing against each other in order to rank for the same keyword phrase “blue widget”.

Also, taking into account that Magento does not automatically redirect to either the WWW or non-WWW version of the site, you now have six different pages with the exact same content competing for the same ranking.

Not only do you have those pages competing against each other, these pages are splitting the linking power the product page may have already acquired. So, if one link goes to the specials page, and one link goes to the blue page, they are working against each other instead of combining to work for one ranking.

Your goal should be to combine all of these pages into one page by getting Google to only recognize one URl without losing any of your link juice.

Now that you know Matt Cutts and Google supports your decision to eliminate duplicate content, lets take a look at how to accomplish this feat.

What you can do about your duplicate content

  • Stop using .net immediately, that should solve many of your issues.
  • Redirect all traffic to the WWW or non-www version of the site using a 301 redirect
  • Implement the canonical URl link in the head section of your site. Make sure it contains the right URl or your in for a world of hurt.
  • Redirect all versions of a page to one URl using a 301 redirect. In our example, we could force all URls for the page to be by making the nice URl names not use the category.
  • Test your 301′s with this redirect tool

3 Conversion Goals Every Blogger Should Have

Just because you are a blog owner, doesn’t mean you shouldn’t have Key Performance Indicators (KPI’s) or conversion goals for your site. As a matter of fact, if you envision your blog dominating a specific niche, its a good idea to set up some conversion goals and work to improve them over time.

#1 Monitor your Twitter conversions

If you are a big Twitter user, than you know that building a list of legitimate followers can only help your blog grow and give you an opportunity to interact with your readers. Plus, Google and other search engines actively use the data from Twitter to rank Websites.

Google Analytics allows you to set up clicks as a conversion with event tracking. So, every time that someone clicks the “follow me” button that takes them to your Twitter page it will trigger a conversion.

Here are some tips for tracking your Twitter signups from your blog:

  • Give each link a specific name so you can see what part of the page is sending converting. For example, set up a sidebar conversion and a post conversion.
  • Track your Twitter follower numbers over time so you can compare the dates of traffic sent to your Twitter page and followers. For example, you could look at the month of April and see that you added an additional 250 followers on Twitter from 1,400 visitors you sent to your page. Your actual conversion rate would be 17.9% (number of followers added / number of visitors sent to Twitter page = conversion rate).
  • After determining your average conversion rate over a few months, you could then easily calculate your true conversion rate and know what sending 100 visitors to Twitter would do for your following ratio. In our scenario, you would receive approximately 18 followers.

#2 Monitor your RSS subscriptions

You spent hours on SEO and networking to get this visitor to your blog. Now, you just need to get him engaged with your site and notified every time you add new content. Your RSS feed is just the trick to get all of that accomplished.

If you are not already, you should be using feedburner or something equivalent that will provide you with your RSS stats. You should approach this much the same way you approach your Twitter conversions. Monitor your RSS subscription levels over time and compare the increases (or decreases) to your Google Analytics conversion rates.

Here are some ways to use the data:

  • Test conversion based on post types across categories
  • Test post title types against each other, for example, do “How To” or “List Posts” work better for gaining new RSS subscribers
  • Test buttons in the sidebar against buttons in the actual active window.

#3 Monitor page views for new visitors

Once a visitor has converted into an RSS subscriber, they may only visit one page per visit, mainly to see a page you have recently published. They have already read your other content and just want the fresh stuff. So, having a high bounce rate for RSS subscribers is acceptable.

On the other hand, a high bounce rate for your search or referral traffic means that you are not doing a good job of engaging new readers with your blog. Now, don’t beat yourself up. Chances are that visitors are finding exactly what they are looking for when they land on your page. The problem is, they are not being enticed to visit multiple pages.

I have personally found that if a visitor moves from page to page inside of a blog, they are going to be more likely to subscribe to RSS or follow on Twitter.

You should make sure that you leverage the active window by placing links and calls to action within the main content. Having your RSS button and recent posts on the sidebar just doesn’t get the job done.

In order to monitor this traffic segment, you will want to set up a page view goal within Google Analytics. Everytime someone visists 3 or more pages, a conversion is triggered.

Once you have the goal set up, you can go to that conversion goal and segment the traffic into “new visitors”. I have not spent much time on this blog working on multiple page views for new visits and it has a conversion rate of 11.91%. My goal will be 40% for this blog by the end of the year.

Here are a few tips to help you improve this metric:

  • Always link multiple times to yourself within your posts to entice visitors to click and read more content
  • Use a related post plugin to add related posts to the end of the posts
  • Work on your article titles so they will grab attention and entice a click if seen on the sidebar
  • Use pictures to highlight links you want clicked