SEO ~ Web Design ~ Internet Marketing
SEO Title Tag
The title tag is the most important on-site attribute that tells the search engines what your web page is about. A well written title tag gives gives a quick summary about the web page while using a key search phrase the page should be found under.
The <title> tag can be found in the <head> section of the website. It is the blue headline that is seen in the search engine results from Google and Yahoo. It is also the verbiage located on your browser at the top of the screen in the blue bar. You can see the title of this page is “SEO Title Tag | MyWebtronics.com”. The Title tag is written in the head section of the website like this:
<title>SEO Title Tag | MyWebtronics.com</title>
Title Tag Format
It is important to get relevant information into the title tag without making it too long. I recommend that the title tag not be any longer than 70 characters. It is best to keep the page title at the beginning of the title tag. I recommend the following format: “Page Title | City, State | Business/Site Name”. The business name does not need to come first because most searchers are probably looking for your service, not your specific business name.
Uniqueness
All Title tags should be unique and relevant to the specific page where it is located. When the SEs rank a page, they rank it based on its perceived authority. If every page on your site has the same title, the SEs have a hard time determining which page is the most relevant. If you use Google webmaster tools (and you should), and your web site pages do not have unique title tags, you will receive an alert from Google. The fact that Google is alerting website owners that duplicate title tags is a problem is enough for me to spend extra time writing unique titles.
For example, lets say that you sell “red widgets”. Your site is filled with information regarding red widgets including reviews, product information and an order form. By specifying what each page is about, Google knows to send visitors to the relevant page. If someone searches for “red widget review” and you have a page titled “red widget review” than Google is going to send them to the correct page. If another searcher enters the phrase “purchase red widget” and you have a page titled, “purchase red widgets”, Google is going to give credence to that page and send the visitor to you. However, if you do not have unique title tags, Google may bypass your site altogether to send their user to a more “relevant” site.
Writing A Title Tag
If you were to purchase ad space in a newspaper, on Google adwords or somewhere else; a great deal of attention would be given to writing the headline. The Title Tag of a website is a “free” headline that Google displays to potential customers. It is important that your title capture the readers attention. Use proper grammar, start the title tag off with a capatilized word and always make sense. Some title tags are simply jammed with keywords, but these titles are not easy to read. When your result appears on a page, you are competing with nine other organic results and 5-10 sponsored results. It is important to make your title stand out so you get the majority of the traffic from the search. Keep in mind that if the title does not match the content of the page, the search engines will consider that spamming and drop the rank of the page.
Just by spending extra time writing your title tags, you can easily impact your search engine result rankings and increase your site traffic from keywords your site is already found under.
20 Responses to “SEO Title Tag”
Leave a Reply
Recent Posts
- How To Get 8 Backlinks From An Authoritative Website In 30 Minutes
- MyBlogGuest.Com is great for SEO and brand awareness
- Some Not So Mainstream SEO Blogs You Should Check Out
- Bing Outshines Google In Handling Domain Name Changes
- 10 Twitter Applications For Small Businesses
- Stop Your Robots.txt From Creating A Black Hole For Link Juice
- I Got A Serious Scare From Google Analytics
- Microsoft Makes Brilliant Play For Search Engine Market Share
- Must Have Firefox Addon: SEO Blogger Keyword Tool
- 12 SEO Writing & Page Optimzation Best Practices
- I Caught Digg With Their Hand In My Cookie Jar
- 4 Insights Into SEO
- How To Set Up Advanced 301 Redirects
- 5 Ways To Dominate With Micro Sites
- E-commerce SEO 101 - A Guide To Successful Ecommerce SEO
- Ecommerce SEO Focus - Long Tail Rules The Day
- Adding products to the home page of magento - Amazon.Com Style
- Pimp Your Site With A Web 2.0 Button Generator
- SEO Version Of Pixel Wordpress Theme
- There is now no reason to ever use nofollow!
Thank you so much for sharing an information about Title Tag. That is very awesome!
I found your site very interesting. Thank you very much for the great share.
thanks for the advice on those title tags. found your site via google
I agree the title tag is very important; I make sure that the key word I want to be found under is the first keyword of the title tag and description.
Great web page article tip… get the title right
.-= Towel Warmers´s last blog ..CLASSIC BROCHURE =-.
If people only knew the power of title tags! I am writing web page content for someone now in the wireless phone industry. When I sent her content to her, I informed her that she should use some of the keywords in her title tags, because currently it says ‘HOME’ in the browser! I cannot count the number of times I have seen this on a website.
Thanks so much for the great post!
I have just recently learned how powerful they are. I was not filling out my SEO Platinum plugin for the title and my sites suffered. Someone told me about it and my sites have definitely moved up in rank. Thanks
.-= Jill@Travel Surge Protector´s last blog ..Everything You Need to Know about Travel Surge Protectors =-.
The title tag is most important SEO element for any website. Thank you for sharing the information for title tag.
Great post from a very informative site like this. I absolutely agree, title tags are really very very very important. Of course the main goal of every site is to be always on top of google and get more visitors. This is one of the best and effective ways to achieve that.
Guys the title tag is the second most important “onsite seo”, the URL is the most important starting with the domain name and gives the most leverage. Whatever is after the .com or net is secondary, which most blogs have the permalinks set up to put the name of the post title after, like this one. It is not necessary to have the keyword in your domain well to rank well in the search engines but holy crap does it help.
.-= dave@home improvements´s last blog ..How To Fix a Leaking Faucet =-.
Just leave the name of the site off. I do this for two reasons.
First, since google only looks at the first 9 words or so, real estate there is valuable, and you need them for your key phrases.
Second, if you put the name of your site in the title, then that name will be there on every page of the site, possibly causing google to see duplicate title tags.
.-= selectsplat´s last blog ..Do YOU know the difference between SEO and SEM? =-.
That’s a brilliant article there mate, title tags really play a key role in SEO, because its one people are more exposed to in search engines and also in your sites.
.-= chakkravarthi@seo your blog´s last blog ..5 Tips On How To Find Right Keywords For Your Blog =-.
HaI had yet to think about the obviously simple ways Google works. The affair is that it “indexes” your page abundant times, it still takes a metric tonne of work on your part to get your website to become intriguing to the big G. This lends to my knowledge of Google!
It is important to make sure you include relevant keywords in your title tag when it comes to improving your site for SEO. Just don’t overstuff with keywords and make the title to spammy.
I couldn’t agree more. The title tag can have a massive impac on your rankings. I’ve made slight tweaks before and seen my rankings shoot up purely down to amending the title tag. When you think about it, it is the heading and main description of your page content which tells Google alot.
Good advice, thanks for posting. The title tag is arguably the most important aspect of on-page SEO.
@Dave from Home Improvements, keyword rich URLs are extremely valuable yes, however many people don’t have the luxury of being able to change these.
I would have to agree, becuase you are correct in saying that the most important thing about SEO is getting those keywords into the title tag. Another good way of increasing your chances is is by putting the keywords in the tags.
Useful resource, thank you! I think meta and keyword density are also important, content is the king, link is the queen.
Title tags are arguably the most important of the on-page factors for search engine optimization. It blows my mind how post titles are also used as title tags by WordPress, considering that post titles should be catchy, pithy, and short-and-sweet; whereas title tags should incorporate synonyms and alternate phrases to capture additional search visibility.
Very useful information. Title plays very important role for search engine ranking.