Reciprocal Linking Is Not Completely Dead
Reciprocal linking is dead! Wrong! It’s just different now. One of Google’s secret algorithms looks for classic signs that a page is full of reciprocal links and checks the links to see if links exist on the other side. Google knows that pages that are full of reciprocal links are simply webmasters trying to increase search engine positioning. However, I have seen some links that were reciprocals carry some weight with Google. These are called trackbacks in wordpress.
A trackback occurs when someone posts a link to a wordpress blog from a wordpress blog. Wordpress pings the site and lets them know they have been linked too. The site receiving the link, automatically posts a trackback comment on the post receiving the link with a link back to the other post. This in effect creates a reciprocal linking structure. If Google has stopped counting all reciprocal links, this would nullify the incoming link. However, they have not.
If the original link is surrounded by text, has good anchor text and is one of only a few links Google does not count that link as a junk link according to my experience. I don’t believe Google gives as much link juice to the link, but the link is not completely junked either.
This is the only reciprocal linking I do for my clients. I do think other reciprocal linking is a waste of time. I look for great blogs that relate to my client’s site that are dofollow blogs and have decent page rank. If I find a post that knocks my socks off, I write an article about the subject and link to the post. After the trackback is in place I have a great link that is most likely not going to be erased.
Its always a good idea to leave a trackback in place to maintain a good relationship with the other blog owner. Hey, you “scratch my back, I’ll scratch yours”. 
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Even though reciprocal linking is not dead, I do think that it is not that effective. That is very true if you participate in a large number of reciprocal links.
.-= Marty´s last blog ..Warehouse Partition =-.
It’s amazing how fast things change. It was not long ago that everyone was chasing around for reciprocal link parners. Every site had a “links” page and you would receive many emails evey day offering to swap links. Now, the whole reciprocal things is a No No.
My policy has always been to setup a linkls or resource page for links to other websites that my readers might find interesting. If they link back, great. If not, then thats ok also. I still get some great traffic from some of the old reciprocal links I setup years ago as they were chosen from the benefi of my readers and not just to “get a link”
.-= Shower Radio Girl´s last blog ..Shower Speaker – Wireless Bathroom Speaker with Dock Transmitter =-.
I do believe that while definitely still around, it truly is not all that effective.