Yahoo!’s siteexplorer is one of the best tools available to SEO professionals because it gives a snapshot of the linking structure of a particular website and allows the SEO to develop a strategy that works.
In order to gain site traffic, you must build links. Its inevitable. There are no magic formulas or little red easy buttons to make this happen. Most sites build their links manually until the site picks up steam and are able to gain links from great exposure and content. There are two great plugins for wordpress that will help you in your quest for site exposure and search rankings.
Study these articles and you will be in a much better position (no pun intended) to market your site through the search engines and create online success. I must say that some of the content on some of these sites, may be questionable and may implore tactics I would not use, but overall, these people really know what they are talking about.
Sometimes, it is just as challenging to rank on the first page with a local search term as it is for a global search term. I have noticed of late that some local terms are almost as competitive as global search terms for the same industry. In most circumstances, it is service related offline industries.
Recently, I scored a global search term that started producing traffic and leads for a company before we ranked for the local search. It caused me to start thinking about the way I approach local search. There are several advantages to targeting global search terms for a local business: